Service Description
CPA Response delivers a fully automated solution for verifying customer orders, reducing post-transaction customer disputes, and enabling businesses to maximize the original transaction ROI. Clients increase order quality and gain a competitive advantage over other businesses in the same marketing category with higher per customer profits while increasing sales quality and business stability.
Sales Verification Services Explained
A follow-up verification callback utilizes the customer data already collected in the primary sales transaction to first verify the original sale, and then secondarily offer the customer additional complimentary products or services. The available products and services can either be provided by the client or sourced from a variety of 3rd party vendors that CPA Response has partnered with. The benefits of utilizing CPA Response verifications include:
- A zero cost fraud and customer dispute service
- Early warning signs to detect potential losses from Affiliate fraud
- Increased customer ROI
A flexible technology platform allows for secure and efficient integration with CPA Response clients and call centers allowing for a quick setup and seamless ongoing operation and reporting which maximizes the benefits of the information collected during the verification process on behalf of the client.
CPA Response Verification Process Overview
CPA Response clients provide customer data following the original transaction in either a real-time or batch format through flexible APIs and upload options into the secure CPA Response data management application. When appropriate and with prior client approval, CPA Response will scrub the data against a variety of proprietary data checks and validations, which increases the quality and value of the client's database. CPA Response then makes the necessary information available to the call center software and contacts the customers using the client approved script to complete the post transaction verification and additional product sales.
Following a successful verification call, CPA Response provides the client daily summaries of the verification calls and secondary product sales through a secure download or file transmission. The updated customer file includes a complete list of standard verification dispositions and any custom responses generated on behalf of the customer during the verification call.
Each verification call is recorded and audited for script compliance and strict adherence to call quality standards detailed in the CPA Response client agreement. CPA Response's commitment to the highest integrity telemarketing practices separates our services from any competitive offerings while our unique call center training methodologies and proprietary software tools have given CPA Response the highest client revenue per original customer in the industry.
Additionally, CPA Response services differ from other providers with adherence to all legal and regulatory compliance requirements including FTC, state, and credit card rules and regulations. By following these best practices, CPA Response protects our customers from any potential penalties and/or fines that could result from violation of these rules.
Post-Transaction Verification Revenue Potential
Based on historical data, these tables show potential CPA Response client revenue resulting from the post transaction product sales. More specifically the table illustrates three (3) separate models in which we estimate the revenue available to a CPA Response client on each internet sale we attempt to verify.
| Assumptions: | |||||
| Verified Lead | 1 | ||||
| Contact % | 50% | ||||
| Trial, 3rd Party Club ($18 payout) |
Bill Today No Trial (49.95 single product) |
Trial (Core Product Co. owned Upsells) Double Read / Single Yes ($39.95) |
|||
|---|---|---|---|---|---|
| Net Conversion 1 | 60% | Conversion | 30% | Net Conversion 1 | 60% |
| Net conversion 2 | 60% | 30 Day Net Rev/Sale (60% bill) | $37.00 | Net Conversion 2 | 60% |
| Payout/Sale 1 | $10.00 | 30 Day Rev/Lead | $5.55 | 30 Day Net Rev/Sale 1 | $7.50 |
| Payout/Sale 2 | $10.00 | 12 Month Net Rev/Lead (1.5 bills/trial) |
$58.00 | 30 Day Net Rev/Sale 2 | $7.50 |
| Revenue/Ver. Lead | $6.00 | 12 Month Rev/Sale | $8.70 | 30 Day Net Rev/Lead | $4.50 |
| 12 Month Net Rev/Sale 1 | $26.00 | ||||
| 12 Month Net Rev/Sale 2 | $26.00 | ||||
| 12 Month Net Rev/Ver. Lead | $15.42 | ||||
For a customized estimate of the yield per lead to the CPA Response client when CPA Response is offering the client's programs following the verification, please contact us in order to provide us with additional information regarding the products to be offered.
Contact CPA Response sales department or your sales agent to receive further information regarding CPA Response services or to setup CPA Response post transaction verifications for your customers.