Service Overview
CPA Response provides its clients with incomplete order follow-up services through either its domestic or offshore call centers, depending on clients' requirements. With millions of sales orders processed, the experience, efficiency and quality of the management and call center personnel ensure that the sales generated from the clients incomplete order data have the highest conversions and also the highest quality in the industry.
Incomplete Order Services Explained
An incomplete order callback utilizes the customer data already collected in the client's online forms from those customer's that didn't complete the checkout process successfully, but did input contact information allowing CPA Response to re-contact the customer on behalf its client in order to reoffer the product or service the customer had originally started the signup process for online. The benefits of utilizing CPA Response incomplete order services include:
- Typically a much lower acquisition cost (CPA) than the comparable internet channel
- Clearer recurring billing disclosures resulting in lower customer refunds and credit card disputes
- Increased total return on media dollars spent
- Opportunity to convert 2nd and 3rd product offerings to further increase ROI following a successful reoffering and sales conversion of the original product
A flexible technology platform allows for secure and efficient integration with CPA Response clients and call centers allowing for a quick setup and seamless ongoing operation and reporting which maximizes the benefits of the incomplete order information collected during the original internet signup process.
CPA Response Incomplete Order Follow-Up Process Overview
CPA Response clients provide incomplete customer data following the original internet transaction in either a real-time or batch format through flexible APIs and upload options into the secure CPA Response data management application. When appropriate and with prior client approval, CPA Response will scrub the data against a variety of proprietary data checks and validations, which increases the quality and value of the clients database and total ROI. CPA Response then makes the necessary information available to the call center software and contacts the customers using the client approved script to successfully reoffer the client's product offerings and generate additional sales on behalf of the client.
CPA Response provides the client daily summaries of attempted calls and complete reporting on any primary and/or secondary product sales through a secure download or file transmission.
Each attempted sales call is recorded and audited for script compliance and strict adherence to call quality standards detailed in the CPA Response client agreement. CPA Response's commitment to the highest integrity telemarketing practices separates our services from any competitive offerings while our unique call center training methodologies and proprietary software tools have given CPA
Response the highest client revenue per original customer in the industry.Additionally, CPA Response services differ from other providers with adherence to all legal and regulatory compliance requirements including FTC, state, and credit card rules and regulations. By following these best practices, CPA Response protects our customers from any potential penalties and/or fines that could result from violation of these rules.
Positive Financial Impact on CPA Response Client
In order to determine the positive impact on your business, we need to identify a few unique variables in the original internet marketing campaign.
- Internet CPA
- Number of incomplete orders for every successfully completed order, excluding declines
- Any additional products and/or services available to cross-sell following a completed call center sale on the original product
- Any existing call center statistics from previous incomplete order follow-up campaigns.
Once CPA Response is provided with the information above, we can create a customized projection of sales, cost of sales, and gross revenues available from the incomplete order follow-up services provided by CPA Response.
